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Vitamin Retailer Magazine
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Non-GMO: A Burgeoning Market
A growing and vocal demand for safer, transparent products sends consumers seeking natural retailers’ guidance and offerings. more...

Visible Benefits
Considering high-tech stressors and recent research on natural vision health, retailers may find a broader demographic seeking eye-protecting nutrients. more...
Building a Strong Support System
Retailers should be ready to educate and provide helpful supplements to those who want to alleviate (or avoid) painful skeletal issues. more...


Natural Vitality

Top Headlines

Fabricant Returns to NPA

The Natural Products Association (NPA) has announced that Daniel Fabricant, PhD, will be its new CEO. Fabricant has worked as the director of the division of dietary supplement programs at the U.S. Food and Drug Administration (FDA) for the past three years, and prior to that was vice president of global government and scientific affairs for NPA, including serving as active CEO for several months in 2009. "According to NPA, Fabricant will take over the position from John Shaw, who resigned from the position last week." 

“We couldn’t be more pleased that Dr. Fabricant will be returning to NPA. His service to this association in the past, coupled with the invaluable experience he has gathered at FDA, make him the perfect choice to lead our association in this era of growth,” said NPA President Roxanne Green. “He knows the industry as well, if not better, than anyone. NPA is committed to ensuring that the public knows what is truly natural, that our members understand the complex rules and regulations governing our industry, and that policymakers get the facts. As the foremost industry expert on natural products and dietary supplement issues, Dr. Fabricant will help us achieve those goals.”

Fabricant has published extensively and is internationally recognized both for his regulatory and governmental public health expertise and natural products research. He is a sought after speaker, regular guest on national news programs and has testified before Congress. He was awarded the FDA Commissioners Award for his service on several different initiatives. His service at FDA required him to direct agency policy, public affairs and regulatory action regarding regulation of the $32-plus billion dietary supplement industry, a commodity used by more than 180 million Americans daily.

“NPA is the leading association in the industry, and my top priority is ensuring NPA remains the premiere organization for advocacy and regulatory engagement,” said Fabricant. “NPA is made up of leaders, and we are going to dedicate ourselves to strengthening that leadership position through hard work and membership growth. Now is the time to take our productivity to the next level, and that is precisely what we will do.”

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VRM Media Announces New Editorial Appointments

Daniel McSweeney, president of VRM Media (East Brunswick, NJ), has announced the hiring of Daniel Breeman as editor-in-chief of Vitamin Retailer, as well as its sister publication, Natural Practitioner.  Breeman succeeds former editor-in-chief Kate Quackenbush, who has joined nutritional ingredient supplier NattoPharma (Metuchen, NJ) as director of communications.

Breeman most recently served as the senior communications manager for Healthcare Quality Strategies (HQSI) of East Brunswick, NJ, where he worked with physicians and nurses to develop a variety of health care-related communications in print and online.

Prior to his most recent position at HQSI, Breeman’s 25-year professional career includes serving in senior-level editorial positions for a variety of business-to-business media companies, including Ridgewood Medical Media, Health Monitor Network, Advanstar Communications, Edgell Communications, Penton Media and Cahners.

Notably, Breeman is the former managing editor for Drug Topics, where he managed day-to-day operations for a twice-monthly pharmaceutical news publication with a circulation of 155,000.  He was also a former managing editor of Pharmacy Purchasing & Products magazine, and additionally served as senior editor for Health Monitor.

“Everyone at VRM Media is very excited to have an editor of the caliber of Daniel Breeman join our company,” McSweeney said.  “His vast B-to-B media experience combined with his strong knowledge of the professional health care and retail sectors makes Daniel a perfect fit for his new role as editor-in-chief of Vitamin Retailer and Natural Practitioner.”

Regarding Quackenbush’s departure, McSweeney added that, “We sincerely thank Kate for her six years of stellar service to VRM Media and wish her much success at NattoPharma.”

VRM has also announced the promotion of Janet Poveromo to editor-in-chief of its other industry publication, Nutrition Industry Executive magazine. Poveromo will concurrently maintain her present role as managing editor of Vitamin Retailer as well as editor of Gluten Free Retailer magazines.

Shari Barbanel, who has been serving as VRM’s associate editor, has been promoted to managing editor of Nutrition Industry Executive and Natural Practitioner.

“The new VRM editorial team along with myself, Associate Publisher Russ Fields, Advertising Sales Manager Roy Kieffer and the rest of our amazing staff look forward to continuing to serve the communication and informational needs of the health and natural products industry,” McSweeney noted.  “In fact, we have some exciting new products and services in the works that we plan to announce very soon, so stay tuned!” he concluded.

NOW Health Group CEO Al Powers to Retire

NOW Foods (Bloomingdale, IL) Founder and NOW Health Group Board Chair Elwood Richard has announced that industry veteran Al Powers, CEO of NOW Health Group, will retire effective May 1, 2014. NOW Foods President Jim Emme will step into the NOW Health Group CEO position.

Powers has been a pioneer in the natural products industry for the last 40 years. Since joining NOW in 1974, he has been actively involved in health food retailing and defending the nutrition industry, growing the NOW brand, and working with industry trade associations. Powers received the President's Award for Excellence in Exporting from President George W. Bush on behalf of NOW, was the recipient of Nutrition Business Journal's Lifetime Achievement Award in 2010, and was recognized for his 20 years of work with Vitamin Angels in early March when NOW was acknowledged as one of their founding supporters.

Powers will remain on several of the NOW board committees, including the Charitable Committee, which was founded through his leadership. Powers will also continue to represent the company in the health industry and provide counsel to the NOW board and company leadership. 

"I have been truly blessed to have been able to serve NOW and the natural products industry for so many years,” Powers said. “We have a great team at NOW that I am confident will continue to propel the company forward under Jim’s leadership and fulfill NOW’s mission to provide value in products and services that empower people to lead healthier lives."

Emme, president of NOW Foods, will be promoted to CEO of NOW Health Group effective May 1. Emme has been with the company since 1995 and brings more than 30 years of technical experience and leadership in the foods industry to the table. He has been a key player in NOW’s global expansion efforts, and instrumental in developing the operational resources and facilities in North America that support NOW’s ability to be a value brand, yet provide unparalleled quality.

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Organic Industry News

The Organic Center’s VIP Dinner Raises Money for Research and Education

The Organic Center’s Annual VIP Dinner held in conjunction with Natural Products Expo West in Anaheim, CA, raised more than $500,000 for the work of the non-profit research and education organization.

“The Center graciously thanks our generous supporters for these crucial donations that make it possible for the organization to carry out its work proving and communicating the science behind organic agriculture and products,” said Todd Linsky, vice president of organic sales for Cal-Organic/Grimmway Farms (Bakersfield, CA) and chair of The Center’s Board of Trustees.

At the dinner, attendees heard highlights from the research projects supported by The Center during the past year and its vision for the future. A look at The Center’s achievements included a wide variety of research projects around environmental, health and agronomic issues.

Three new projects have been added and are ongoing. One, in partnership with researchers at the University of Virginia, is examining the effects of organic farming practices on nitrogen pollution. The second, a collaborative project with Professor Lu of Harvard University, is studying the health effects of dietary pesticide exposure. In the third, researchers at Northeastern University are collecting data on soil health on organic farms.

Another highlight of the dinner was the presentation of The Center’s first Award of Excellence to Dr. Charles Benbrook, who currently is a research professor at the Center for Sustaining Agriculture and Natural Resources at Washington State University. The award is designed to honor an individual who has shown excellence in supporting the science behind the benefits of organic food and farming.

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