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Industry News
September 14, 2011

Vitamin Retailer News
Facebook’s Ad Guidelines Now Permit Dietary Supplements

Facebook recently announced changes to its Ad Guidelines that permit advertising for several verticals that were previously prohibited. Among them are legal dietary supplements that may now be promoted with some restrictions. Ads for online pharmacies, however, are prohibited unless they are certified and approved by Facebook.
Online pharmacies were not expressly prohibited before, but the guidelines now state they must be certified and have pre-approval from Facebook to run ads. This may close an advertising channel for some businesses.

Previously, Facebook prohibited ads for all “uncertified pharmaceutical products.” Now, those that are legal, available without a prescription and that do not contain “anabolic steroids, chitosan, comfrey, dehydroepiandrosterne, ephedra, human growth hormones, melatonin and any additional products deemed unsafe or questionable by Facebook in its sole discretion” may be advertised. Facebook does reserve the right to deem products unsafe and pull their ads, though.

Facebook recently eased some of its promotion guidelines, removing prohibitions of contests, sweepstakes and other promotions of gambling and some other verticals. However, the continued prohibition of these industries in the ad guidelines and platform policies restricted exactly what these promotions could include. Now, Facebook has also eased its ad guidelines for some of these verticals, which could create significant new advertising opportunities for some industries.

For more information, visit www.facebook.com/notes/facebook-ads/advertising-guidelines-help-center-update/10150405790845130.

AmeriCares and XANGO Partner to Deliver Aid for East Africa Famine

AmeriCares and XANGO (Lehi, UT) are working together to feed thousands of people suffering from the devastating famine in East Africa with the delivery of XANGO Meal Packs. The first of three shipments recently left XANGO’s Utah warehouse and is destined for Kenya, where it will be used to nourish Somali refugees receiving medical treatment at health clinics and therapeutic feeding centers.

“XANGO Meal Packs are an effective way to give supplemental feedings to malnourished patients,” said Dr. Frank Bia, AmeriCares medical director. “By simply adding water, you have a beneficial supplement that’s easy to both prepare and use.”

The XANGO Meal Packs were purchased by the company’s global network of distributors and customers and donated to AmeriCares. Each serving is a high-calorie, vitamin-enriched powder that becomes porridge when water is added. AmeriCares and XANGO are delivering enough Meal Packs to provide a supplemental daily feeding to nearly 13,000 children and adults for one month. XANGO and AmeriCares have partnered since 2009 to provide millions of nutritional supplements to people in need around the globe.

“Because of our distributors and their generous purchases of Meal Packs, we are in a position to work with our partners at AmeriCares to help alleviate suffering of children and families in this famine-stricken region,” said XANGO Founder, Chairman and CEO Aaron Garrity. “Our hearts go out to those afflicted and we hope that our efforts can complement those of others in the world community to benefit, and even save, lives.”

AmeriCares immediately began rushing medical aid to East Africa after the United Nations declared a famine in parts of Somalia in July. AmeriCares first aid shipment contained enough basic medicines and supplies to treat 15,000 severely malnourished patients in Mogadishu.

For more information, visit www.americares.org or visit www.xango.com.

Organic Products Retailer News
OFRF to Present Organic Farming Report

With the Farm Bill due to heat up this fall, the Santa Cruz, CA-based Organic Farming Research Foundation (OFRF) will unveil a report documenting how organic farming is good for people, the environment and the economy in numerous ways. Maureen Wilmont, executive director of OFRF, will present the report on Monday, September 19, 2011 from 9-10 a.m. at the The Zenger room at The National Press Club in Washington, D.C. The report, Organic Farming for Health and Prosperity, will highlight policy recommendations to advance organic farming in the Farm Bill and beyond.

In addition, OFRF will announce how and why it is engaging 10 organic advocates from 10 legislatively key states (Alabama, Georgia, Indiana, Iowa, Maine, Michigan, Minnesota, New York, North Dakota and Ohio). The advocates will galvanize organic farmers and consumers alike to support policies that fortify organic farmers in America. The advocates will be attending OFRF’s Organic Advocacy Training Session (OATS) September 19-20 in Washington, D.C. and will also visit their congressional members and the U.S. Department of Agriculture for its organic listening session.

For more information, visit www.ofrf.org.

Elstrott to Speak at An Evening at the Epicenter Series

In a rare public appearance in Colorado, business leaders, students and entrepreneurs will have an opportunity to interact with John B. Elstrott, Jr., PhD, chairman of the board of Whole Foods Market.

Elstrott will share business insights, stories and what’s on the horizon at the University of Colorado Wolf Law Building on Thursday, September 29, 2011, 5:30–7:30 p.m., as part of “An Evening at the Epicenter,” a series of interactive talks featuring nationally known business and thought leaders in natural, organic and sustainable products. “An Evening at the Epicenter” is produced by Best Organics Inc. and Compass Natural LLC, privately held, Boulder-based businesses dedicated to promoting local, socially responsible and green businesses. Elstrott’s talk is produced in partnership with the University of Colorado Deming Center for Entrepreneurship at the Leeds School of Business.

A leading educator as well as a successful entrepreneur, Elstrott is the founder and executive director of Tulane University’s Levy-Rosenblum Institute for Entrepreneurship at the Freeman School of Business in New Orleans, where his research and teachings focus on triple bottom line entrepreneurship and investing, and complete alignment of stakeholder interests. Elstrott is the former CFO and a founding manager of Celestial Seasonings, a leading pioneer in herbal teas and natural products.

In addition to serving as chair of the board of Whole Foods Market, Elstrott is an active entrepreneur in venture capital, natural products, music, pharmaceuticals, financial services and banking initiatives dedicated to environmental sustainability. As chair of the Resource Conservation Fund, Elstrott is helping develop a wetland mitigation-banking fund that returns alternative asset yields to its investors through the restoration of America’s wetlands.

For more information, visit http://johnelstrott.eventbrite.com.

Nutrition Industry Executive News
FDA Extends NDI Comment Period

The Food and Drug Administration (FDA) is extending the comment period by 60 days to December 2, 2011, for the notice entitled “Draft Guidance for Industry; Dietary Supplements: New Dietary Ingredient Notifications and Related Issues; Availability,” that appeared in the Federal Register of July 5, 2011. In that document, FDA announced the availability of a draft guidance for industry and requested comments. FDA is taking this action in response to a request for an extension to allow interested persons additional time to submit comments.

The extension exceeds the 45-day extension request submitted August 3, 2011 by the Council for Responsible Nutrition (CRN), the American Herbal Products Association (AHPA), the Natural Products Association (NPA), the United Natural Products Alliance (UNPA) and the Consumer Healthcare Products Association (CHPA).

Electronic comments can be submitted to www.regulations.gov and written comments can be mailed to the Division of Dockets Management (HFA-305), Food and Drug Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852. All comments should be identified with the docket number listed in the notice of availability that publishes in the Federal Register.

WILD to Acquire A.M. Todd

WILD Flavors GmbH (WILD, Erlanger, KY) has announced the acquisition of certain assets of the A.M. Todd Group, Inc. (A.M. Todd), a leading provider of mint flavors and ingredients based in Kalamazoo, MI. With the addition of A.M. Todd’s product portfolio, WILD will be able to facilitate enhanced growth for its customer base with new business lines while also allowing for expansion into new markets and channels.

“WILD has experienced tremendous success in responding to its customers’ needs and market requirements with outstanding innovation, creative product development, growing technological advancements, dependable supply chain interaction and key customer focus. This transaction allows for further growth and leadership in creative product development resulting in great tasting products for the food and beverage industry,” said Dr. Erik Donhowe, WILD Flavors North America’s COO.

“While A.M. Todd has developed the leading position in natural mint flavors, WILD will strengthen and complement the mint and ingredient competency through its fast-growing global business structure and strategies,” said Raymond Hughes, president and CEO of A.M. Todd. “Combining WILD’s expertise with A.M. Todd’s capabilities in the natural mint market as well as specialties in flavors, extracts, and organic materials allows WILD to provide the industry with the highest level of quality, innovation, and consistency in the development of flavors, colors, ingredients and systems.”

Once approved by the shareholders of A.M. Todd, the completion of the acquisition is scheduled for October 31, 2011.

For more information, visit www.wildflavors.com or www.amtodd.com.

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