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Industry News
October 27, 2011

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Vitamin Retailer News
Prochnow Joins NPF Board of Directors

The Natural Products Foundation (NPF) has welcomed James R. Prochnow to the NPF Board of Directors. Prochnow joined the governing body at NPF’s annual SupplySide West board meeting, beginning a three-year term.

Prochnow is a shareholder in the Denver office of Greenberg Traurig, LLP where he concentrates primarily on regulatory affairs and litigation, focusing on food and drug law, advertising law and intellectual property issues. Prochnow works to defend companies and individuals in Federal Trade Commission (FTC) investigations concerning false and misleading advertising and with respect to FDA enforcement efforts. He advises companies and individuals about safe and aggressive marketing practices that comply with the Federal Food, Drug and Cosmetic Act, the FTC Act and related Guidelines. With a particular focus on and interest in claim substantiation, Prochnow has experience in complex criminal and civil commercial, administrative and federal government litigation and administrative matters, including matters with the FDA, the FTC, the NAD, state regulatory bodies and the various federal courts.

Prochnow earned his Juris Doctor degree from the William Mitchell College of Law in 1969 and, in addition to the intensity he now delivers to his clients in his professional practice, he formerly served as a litigation lawyer with the U.S. Department of Justice and as a White House staff in defense of former President Richard Nixon.

“The addition of Jim Prochnow to the NPF Board of Directors is a great gain for our organization. With his professional expertise in law, support of this industry and specifically in supplement advertising, Jim is an ideal leader to guide and oversee the NPF Truth in Advertising efforts,” said Derek Hall, NPF board chairman.

For more information, visit www.naturalproductsfoundation.org.

BioSteel Sports Earns Prestigious NSF Designation

BioSteel Sports (Toronto, ON, Canada) Supplements’ High Performance Sports Drink has earned certification from NSF International’s Certified for Sport® program.

NSF International’s Certified for Sport program is a rigorous program that certifies that a dietary or sports supplement is free of banned substances, including stimulants, narcotics, steroids, diuretics, beta-2-agonists, masking agents and other substances, as well as unsafe levels of contaminants. It requires ongoing monitoring and testing to ensure the product remains within the standard.

The NSF Certified for Sport program is recognized by major sports organizations including the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Canadian Centre for Ethics in Sport (CCES), the Ladies Professional Golf Association (LPGA) and the PGA.

“We’re proud to be recognized for our commitment to provide elite athletes and sports enthusiasts with the highest quality nutritional sports supplements available that are free of banned substances,” said John Celenza, president of BioSteel. “Much like the NSF certification program, BioSteel’s formula was originally developed in response to the increasing demand for natural high-quality nutritional supplements without additives. We believe it’s the best product available, and so do the many world-class athletes that train with it.”

“BioSteel has demonstrated its commitment to providing a quality product that is free of any banned substances,” said Edward Wyszumiala, general manager of NSF International’s Dietary Supplements Certification Programs. “We’re pleased to see another option available on the market for athletes to use while they train—without worrying about prohibited substances.”

For more information, call (888) 484-STEEL or visit www.biosteel.com.

Organic Products Retailer News
Maine Farmer Named One of 25 Visionaries

Jim Gerritsen, a Maine organic potato farmer with a decades-long record of community involvement and activism, has been named by the editors of Utne Reader to the magazine’s 2011 list of 25 “People Who Are Changing the World.”

Gerritsen was selected for his ongoing work leading efforts by independent family farmers to protect themselves from the threat of Monsanto litigation related to the corporation’s patents on genetically modified seeds, an effort he sees as critical to the preservation of organic farming itself and organic foods as a choice for consumers and their families.  

Gerritsen, who grows organic seed potatoes on his family’s Wood Prairie Farm in northern Maine, is president of the Organic Seed Growers and Trade Association, the national membership trade organization of the organic seed community.

For 35 years, Gerritsen and his family have owned and operated the organic Wood Prairie Farm in Bridgewater, ME. Located in Aroostook County, which is the top potato producing county in the country, Wood Prairie Farm is a small certified organic family farm producing various types of seed and specialty potatoes, including the award-winning Prairie Blush variety discovered by the Gerritsens, plus vegetable and grain seed.

The farm’s modest scale allows Gerritsen and his family to focus on growing the highest quality seed potatoes for an ever-increasing number of committed catalog customers in all 50 states.

Gerritsen believes organic farming produces a superior result and is better for the land. “Northern Maine has been growing potatoes for 200 years, and some of the best potatoes anywhere in the world come from here,” said Gerritsen. “And I like to think our hard work and commitment to our soil and organic farming at Wood Prairie Farm produces some of the best potatoes in Aroostook County.”

For more information, visit www.woodprairie.com or www.utne.com.

AGree Videos Outline Challenges, Opportunities for Food and Agriculture

A new series of micro-documentary films recently released by AGree (Washington, DC) underscores the complexity of the food and agriculture system, and stresses the need to find common ground on food and agriculture issues.

AGree is a long-term initiative that brings together a diverse group of interests to transform U.S. food and agriculture policy through stakeholder outreach and best-in-class research in order to meet the challenges of the future.

The micro-documentaries feature AGree’s four co-chairs, who each discuss the crucial need for solutions to meet the growing challenges facing food and agriculture both domestically and internationally. In the videos, the AGree co-chairs outline the challenges ahead and advocate for a more inclusive approach to U.S. food and agriculture policy reform that will support feeding and fulfilling the nutritional and health needs of a growing world population, protecting natural resources and strengthening rural communities.

Three new videos feature AGree co-chairs Gary Hirshberg, chairman, president and CEO of Stonyfield Farm; Jim Moseley, former deputy secretary at the U.S. Department of Agriculture (USDA) under President George W. Bush and Indiana farmer for more than 40 years; and Emmy Simmons, former assistant administrator for Economic Growth, Agriculture and Trade at the U.S. Agency for International Development and a board member for several organizations engaged in international agriculture and global development. The first in the micro-documentary series was released in May 2011 to coincide with the launch of AGree and featured AGree co-chair and former USDA Secretary Dan Glickman.

For more information, visit www.foodandagpolicy.org.

Nutrition Industry Executive News
EFSA Article 13.1 Claims Opinions Could Hinder Sector Growth

Increased barriers to trade and less consumer choice will be the likely effect on the food supplement market if the European Food Safety Authority’s (EFSA) article 13.1 claims evaluations become law, according to the trade association EHPM (European Federation of Associations of Health Product Manufacturers).

Commenting on an economic impact assessment report on the European Union’s (EU) Nutrition & Health Claims Regulation commissioned the European Health Claims Alliance (EHCA), EHPM said that with a prediction of a 25 percent drop in the market for substances other than vitamins and minerals, the regulation will fail in its main objectives and severely damage the economic profitability of the sector.

“To date no impact assessment has ever been carried out by the EU Institutions on the likely consequences of these evaluations,” said Peter van Doorn, EHPM chairman. “Consumers would lose out because of reduced choice and possibly higher prices as well as possibly more vague messages on labels and in advertising.

“In addition, barriers to entry into the food supplement sector will increase, levels of innovation will likely fall, non-EU suppliers will increase their EU market share because they can bypass labeling restrictions in their country of origin, and the viability of many EU businesses—notably SMEs—would be threatened,” he continued. “The report shows that some companies have already incurred costs of adjustment associated with negative opinions.”

EFSA published its sixth and final batch of article 13.1 claims opinions at the end of July, and these are now being considered by the European Commission as it develops a draft Union List of claims permitted for use in the EU.

Naturex Acquires Burgundy Botanical Extracts

Naturex (Avignon, France) has announced the acquisition of Burgundy Botanical Extracts, a French manufacturer and supplier of plant extracts for the nutraceutical, pharmaceutical and cosmetics industries.

With 12 years of expertise in botanical extracts, combined with knowledge of medicinal plants and phytochemistry/biochemistry, Burgundy is one of the European leaders in this market. Burgundy employs around 60 people at its two production sites based in France (Reyssouze-Department of Ain) and Spain (Palafolls) with significant capacity for extraction, purification and drying operations.

Burgundy’s addition to Naturex along with its complementary product portfolio (active substance master files, new botanical extracts, active ingredients) will enable Naturex to strengthen its industrial base and capacities to meet customer needs by developing its expertise in nutraceutical, pharmaceutical and personal care. Burgundy’s products will in turn benefit from Naturex’s industrial and technological expertise in addition to its global sourcing capacity, innovation and the strength of its worldwide commercial network.

“This acquisition fits perfectly with Naturex’s strategy for pursuing growth in its different markets. It is an excellent development opportunity in terms of both manufacturing capacity and commercial positioning,” commented Jacques Dikansky, Naturex’s chairman-CEO and founder.

“Combining the forces of Burgundy with Naturex will contribute to developing the industrial and scientific strengths of both these two entities,” added Christophe Magnin, chairman of Burgundy. “Naturex’s proactive commercial network will promote greater customer proximity and enhance service quality.”

For more information, visit www.naturex.com or www.burgundy-extracts.com.

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