About Our Staff

VRM's professional and highly-experienced staff is dedicated to serving the needs of the natural products and dietary supplement industry.

Daniel McSweeney (732) 432-9600 DanM@vitaminretailer.com	Owner and President of VRM, Inc. Publisher A health foods industry journalist since 1984, Dan was the Editor and Associate Publisher of Whole Foods magazine prior to founding VRM, and has been in business magazine publishing since 1980. Dan has reported extensively about the health and natural products industry. He is a 1980 graduate of Rutgers University with a bachelor of arts degree in Journalism and Political Science.

Russ Fields (732) 432-9600 x102 RussF@vitaminretailer.com	Associate Publisher Russ works in the area of advertising sales. Prior to joining VRM Russ was the publisher of Health Products Business magazine. He has been in the publishing business since 1988.

Kate Quackenbush (732) 432-9600 x103 KateQ@vitaminretailer.com	Editor in Chief A trade magazine veteran, Kate Quackenbush was the managing editor for Convenience Store Decisions, a Penton Media publication for convenience store decision makers, covering the industry for seven years. Prior to that she worked in medical textbook publishing for Thorofare, NJ-based SLACK, Inc. Kate graduated from Rowan University with a B.A. in English and a Creative Writing Concentration, and has written freelance articles for Inside Cherry Hill, Inside Evesham and Rockpile magazine, as well as pamphlets for the Multiple Sclerosis Association.

Janet Poveromo (732) 432-9600 x104 JanetP@vitaminretailer.com	Managing Editor Prior to joining VRM, Janet was a freelancer for The Star-Ledger, New Jersey’s largest newspaper. Her professional experience includes working as a writer for Dorf Feature Service, a news organization for The Star-Ledger. While there she covered municipal government and community news. She has a bachelor’s degree from Rutgers, the State University of New Jersey.

Shari Barbanel (732) 432-9600 x108 ShariB@vitaminretailer.com	Associate Editor Shari is a graduate of Indiana University, where she received her degree in journalism and communications and culture. She previously worked as a marketing/editorial coordinator for Danthan Military Distributors and was an editorial/advertising coordinator for Unique Homes Magazine, a luxury real estate publication. Shari was assistant editor of Getaway Magazine, a health and fitness publication at Indiana University, and interned in the editorial department at Harper’s Bazaar magazine.

Rajiv Leventhal (732) 432-9600 x105 RajL@vitaminretailer.com	Assistant Editor Raj is a graduate of the University of Connecticut, where he received degrees in journalism and communications. He has worked as an editor for SelfGrowth.com and was previously a writer and copy editor for his college newspaper. Raj has written freelance articles for two different online publications in New Jersey: The Examiner and Westfield Patch. He writes, edits and handles administrative duties for our magazines.

Christopher DeCellio (732) 432-9600 x101 ChrisD@vitaminretailer.com	Art Director/Production Manager Chris is responsible for the design and production of our magazines and maintains the company website. Chris has previously served as an art director and production manager in other areas of publishing prior to joining VRM. He is a 2001 graduate of The College of New Jersey with a BA in Graphic Design.

Roy Kieffer (719) 358-9838 RoyK@vitaminretailer.com	Advertising Sales Manager Based in VRM's West Coast sales office located in Las Vegas, Roy has primary responsibility for accounts located in the West, Southwest and Rocky Mountain regions. Prior to joining VRM, he was National Sales Director for KC Publications, a publisher of books and calendars.

Vitamin Retailer Magazine | 431 Cranbury Road, Suite C | East Brunswick, NJ 08816 | Phone: (732) 432-9600 | Fax: (732) 432-9288