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Functional Merchandising

Retailers may have questions when it comes to marketing functional foods to customers. Here, manufacturers offer examples of ways to generate consumer interest and enhance sales of functional food products:

“We collect photos and document best practices from around North America, so the best bet for our retailers wanting to build the most effective display would be to contact their Vega account manager (whether locally, or from our head office). We can then make suggestions based on their individual store layout, size of store and cross-merchandising opportunities. Custom signage is also available by special request, whether for a window feature, end cap or sidewalk sign.”
— Emma Cutfield, education manager, Vega (Burnaby, BC, Canada)

“Our challenge is simple. Try the cookie before your hardest workout or as a meal replacement during the week, and let us know what you think. Retailers can give it as a sample or unconditionally guarantee our product. We will refund any returns, no questions asked. Given past experience, once a serious store goer takes the challenge, they will be back for more.”
— Benjamin J. Thomas, president, Undefeated, Inc. (Westlake Village, CA)

“Retailers should create a superfood category and blend the aisles between grocery and wellness. Navitas Naturals offers educational materials, pamphlets and recipe booklets, product demos, and a website with lots of content and information.”
— Wes Crain, president, Navitas Naturals (Novato, CA)

functional foods
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