Biothera’s (Eagan, MN) Wellmune WGP, the natural immune-boosting ingredient for foods, beverages and supplements, is now available along with a prebiotic in a functional freezer pop. The fruit-flavored Prebiotic Freeze Pops with Immune Support from Fun Treats, Inc. (Cleveland, TN) combine the systemic immune health benefits of Wellmune with the digestive health benefits of prebiotic dietary fiber.
Immune support already ranks among consumers as the third most sought after functional benefit, according to a survey published last year in the Archives of Internal Medicine. Interest in prebiotics is rapidly going mainstream as awareness grows for their vital role in nourishing probiotic activity in the gut.
“Prebiotic Freeze Pops with Immune Support are a functional treat that everyone in the family can enjoy right out of the freezer,” said John Allman, general manager of Fun Treats, Inc. “Consumers will now have the option to choose a freezer pop that is not only refreshing but has the added benefit of helping to maintain their health.” Allman added that there are plans to expand and include a beverage with Wellmune as well.
“These Freeze Pops add some ‘fun’ to the functional benefits of Wellmune,” said Richard G. Mueller, CEO of Biothera. “They’re an innovative application for delivering Wellmune’s everyday immune support. They also align with the trend to bundle functional ingredients, making it easier than ever and convenient for people to maintain their health.”
The shelf-stable pops were launched at the Healthy Beverage Expo in Las Vegas, NV in June, and were also available at the IFT (Institute of Food Technologies) Annual Meeting and Food Expo in Chicago, IL held in July.Fore more information, visit www.biothera.com.