Tree of Life Show a Success
With 358 vendors showcasing their wares in more than 400 booths, supermarket giants and independent retailers sampled some of the best Tree of Life (St. Augustine, FL) -distributed products at this year’s Tree of Life International Show in Dallas, TX. In the evenings, guests were entertained by Jeff Foxworthy and a show-attendee-only concert by the Doobie Brothers.

“This was a great show for us,” said Badia Spices account manager and team leader Kathy Riveira. “There were a lot of new opportunities, a lot of new customers and new products. It’s even inspired us to think of more creative ideas for our own line. The show is well worth it—we’ll definitely be back next year.” more

K2+ Supercharged Complex From Roex

Roex, Inc. (Irvine, CA) announced the introduction of its new vitamin supplement,

K2+ Supercharged Complex, which includes MK7 (K2), MK4 (K2) and K1. K2+ Supercharged Complex promotes blood health, assists with healthy skin development, supports the cardiovascular system, promotes proper blood clotting and improves bone health.

For more information, call (800) ROEX-NOW or visit www.roex.com.

EAS: Balance is Key in China
Finding an appropriate balance between regulation and industry self-regulation on food safety is one of the keys to the success of China’s new food safety law, EAS reported.

Speaking about the new law, which became applicable in China last month, EAS Asia Adviser Jie Hu said that industry players’ careful food safety control and regulators’ effective audit could contribute largely to its implementation.

“There have been a series of food safety scandals in recent years in China that have seriously undermined consumer confidence, and the new law aims to restore confidence from domestic consumers and international trade partners on the safety of the food products made in China, ” said Hu. more

Organic Valley Hosts 6th Kickapoo Country Fair
Organic Valley Family of Farms (La Farge, WI) will host Kickapoo Country Fair, the Midwest’s largest organic food and sustainability festival of its kind, in the verdant hills of southwestern Wisconsin.

Organic Valley launched the Kickapoo Country Fair six years ago as an annual celebration of life in the Kickapoo River Valley. Today, it’s an event venue where fair-goers from across the country, along with nationally recognized organic leaders, celebrate musicians, renowned authors and others, connect around food, arts and regional culture, said Organic Valley. more