Facts About Vitamin Retailer Magazine
Leadership Position
Vitamin Retailer is recognized as the dietary supplement industry's
leading business magazine. VR was the first trade magazine to specifically
cover the category of dietary supplements. This trail-blazing editorial
focus has firmly established VR as the most credible and reliable
source of information pertaining to dietary supplements and related
products.
Editorial Content/Slant
Each issue of Vitamin Retailer includes information about vitamins,
minerals, herbs, specialty supplements, sports nutrition, natural
remedies and HBA products. The editorial content in VR is aimed
primarily at retailers of dietary supplements, and secondarily toward
other industry members including manufacturers and suppliers.
Experience
Vitamin Retailer offers the highest level of editorial quality and
experience, headed by Publisher Daniel McSweeney, whose 15 years
of industry experience helps provide perspective and insight to
VR's editorial product. Please refer to "About Our Staff"
for more staff information.
In Depth, Reliable Information
Each issue of Vitamin Retailer offers in-depth, high-quality and
reliable information about dietary supplements. Monthly departments
and columns in VR include: Retailing Workshop, Supplement Industry
News, Business Report, Research Update, New Products, Off The Press,
Scientific Review, Herbal Education, and Q&A With The Experts.
Circulation
Vitamin Retailer magazine is BPA-audited and has one of the highest
circulations among all of the business publications serving the
health and natural products industry. At present, VR has a total
circulation of over 15,000 recipients, including over 8,000 health
food stores and more than 500 pharmacies. Source: BPA Circulation
Statement, June, 2009.
Readership Survey
In a nationwide survey of health food retailers conducted by the
independent market research firm Research USA, Vitamin Retailer
was selected as the number one source for information about dietary
supplements from among all of the existing industry trade magazines.
In addition, VR was named most often as the trade magazine health
food retailers read the most. Ask your sales representative for
a copy of this Readership Survey.
Privacy Policy
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