Tulsa, OK 74116
(888) 497-4535; (918) 731-4204
Fax: (918) 551-7442
Info@incrediblelifenutrition.info
www.exceptionalproducts.com
An ‘Asset’ for Retailers Seeking to Care for Customers
Heath food retailers are discovering a new and emerging company whose principals have a wealth of experience in the nutritional supplement field. The company is Liquid Assets Inc. of Tulsa, OK.
Elmer Heinrich, president, and his son Rocky Heinrich, executive vice president, own and manage the company along with Heather Cummins, who serves as office manager. The Heinrich’s are former owners of The Rockland Corporation and TRC Nutritional Labs of Tulsa, and the TRC Mineral Mine in Emery, UT. Elmer Heinrich is the person who basically introduced plant-derived minerals to the world beginning in 1983. He opened his own mineral mining and processing operation in 1986 after learning he could not depend on contractors to be clean and sanitary enough to produce minerals as pure as he required for consumers. Since that time, several million people in as many as 40 countries have consumed the company’s VeggieTrace Minerals with astonishing results and reorder numbers.
Liquid Assets, Inc. was chartered in Oklahoma in 1983, but was used as a holding company for Heinrich’s foreign operations until late 2010. At that time, the company introduced a completely new line of nutritional products with greatly enhanced formulas, encompassing some of the best ingredients available. These products are sold through a division of Liquid Assets called Incredible Life Nutrition. The trademarked liquid product line is headed up by an exceptionally complete nutritional supplement called Incredible Life followed by VeggieTrace Minerals, Joint Rehab, OxyGen Rehab and Açai Unique. There are also approximately 30 additional pill- and capsule-type products headed up by Colon Cleanser and Cardio D-Plaq.
Health Food stores and other nutritional retail outlets are afforded substantial wholesale discounts on all Liquid Asset products, and freight is prepaid in the continental United States on qualified orders. Interested parties may call the company’s toll-free hotline (888) 497-4535 or visit www.exceptionalproducts.com. An adequate stock of products is always on hand and shipment is guaranteed the next business day after an order is received. All of the company’s products are produced in a GMP compliant facility and are covered by a substantial products liability insurance policy.
Superior Quality
Heinrich and his companies have always been the world’s largest suppliers of plant-derived, colloidal minerals for human consumption. The VeggieTrace minerals come from Senonian Vegetate, a prehistoric plant deposit. The product contains 75 plant-derived minerals by certified lab tests, and the powder version is becoming extremely popular as an ingredient additive for nutritional supplements, beverages, drinking water and even cosmetics. In fact, Estee Lauder has purchased and incorporated these minerals in some of its formulations since 1998. Liquid Asset’s largest mineral customers are in China where it is added to numerous beverages, including orange juice, to increase nutritional value.
Liquid Assets believes consumer knowledge of plant-derived colloidal minerals is just beginning. It feels the public is gradually becoming aware of the significant difference between a complete and comprehensive spectrum of plant-derived minerals and the few metallic minerals found in most nutritional supplements. A great deal of information about plant minerals from Senonian Vegetate can be obtained from an online book by logging on to info@theuntoldtruth.org. It is also available on Kindle.
An interview with Rocky Heinrich expressed the passion he and Liquid Assets have for the nutritional industry, and the shared desire to make the best products, meet label claims and take care of the customer: “With our knowledge and experience and the advanced technologies today, we can’t help but create an oasis of benefits for the consuming public. That’s our goal and that’s what we intend to do.”
Key Executives
• Elmer G. Heinrich, President
• Rocky P. Heinrich, VP
• Heather Cummins, Office Manager
• Lori Trundel, Sales Manager