Delivering Superior Absorption, Superior Results
Since 1995, Nordic Naturals has been committed to bringing forward a new definition of fish oil as it relates to purity, freshness, taste and dosage. The company exists to make the safest and most effective omega-3 fish oils on the planet, and ultimately correct the insufficiency of omega-3s in diets worldwide.
It all began when Norwegian-born Joar Opheim came to the United States in the mid-1980s to complete his MBA, and couldn’t find the high-quality fish oil he needed. As a gymnast, he relied on fish oil to manage inflammation and, when he couldn’t find it, he resorted to bringing his own bottles from Norway—filling his suitcase with bottles on trips back and forth. From this experience, Opheim’s personal mission to improve fish oil quality and increase global access to the profound health benefits of high-quality omega-3 oils was born.
Technological and Patented-Process Leader
In line with this fundamental goal, Nordic Naturals is responsible for several patented fish oil technologies—including taste, delivery and processing—that have helped shape standards for a country and industry that had few guidelines in place. Today, Nordic Naturals offers the largest portfolio of fish oil products in the world, in a wide variety of concentrations, blends and delivery forms to meet personalized nutritional needs.
The key to Nordic Naturals’ industry-leading quality is its multi-patented manufacturing process. Its process involves several patented steps—from water and clay filters to enzymatic molecular distillation—all with no chemicals or excessive heat, and all while preserving the natural constituents of the oil to the highest degree possible. In fact, Nordic Naturals has the gentlest processing technology of any fish oil manufacturer in the world, and can prove it.
The company’s patented enzymatic process removes environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats and other undesirable organic compounds to produce the industry-leading purity of Nordic Naturals fish oil. And its patented nitrogen (oxygen-free) environment allows it to reduce heat requirements even further and produce unsurpassed freshness levels. Moreover, all Nordic Naturals’ products are manufactured in the triglyceride form in order to deliver superior absorption, and thus superior results.
Quality and Sustainability Measures
The proof of Nordic Naturals’ industry-leading quality is in the third-party laboratory test results. Every batch of Nordic Naturals’ products is third-party tested to verify their unsurpassed purity and freshness levels, and the company always offers transparent access to its Certificates of Analysis. No competitor’s product has ever been able to match Nordic Naturals’ test results. Certificates of analysis consistently prove that Nordic Naturals makes the world’s safest, most effective omega-3 oils.
The company is dedicated to making a difference in everything it does—a dedication that begins in the oceans with their sustainable fishing practices, and extends to all of its business practices worldwide. Nordic Naturals’ policy has always been to source fish that are not endangered, and only from waters that are abundant. It sources three fish species: Arctic Cod harvested in Arctic Norway between the Lofoten islands outside of Bodø, and Peruvian anchovies and Pacific sardines from the South Pacific Ocean. All fish sourced by Nordic Naturals are sourced in compliance with the Norwegian fisheries management system, which has been a model for the sustainable harvest of marine life for more than 30 years. Moreover, a 2008 research report published by the University of Columbia ranked the Peruvian fish populations sourced by Nordic Naturals as the most sustainable in the world.1
Nordic Naturals’ dedication to making a difference also means taking responsibility for the impact its activities have on its customers, employees, communities and society at large. This includes manufacturing, vendor partnerships, community interactions and donation programs. Nordic Naturals is honored to be a member or an affiliate with many leading organizations and associations that share its mission and core values, and it has always been active contributors to philanthropic organizations, outreach and community clinics, and research institutions around the world. The company continues to look for new ways to make a difference in the world, and Nordic Naturals’ sustained innovation is proof that when values are aligned with action, great things can happen.
1 Mondoux S, et al. (2008) Ranking maritime countries by the sustainability of their fisheries, p. 13-27 Fisheries Centre Research Reports 16(7). Fisheries Centre, University of British Columbia.