Dedicated to the Success and Growth of Natural Product Stores
NOW Food’s mission is to provide value in products and services that empower people to lead healthier lives.
Elwood Richard founded NOW Foods in 1968 based upon the belief that high-quality health products should not be a luxury available only to the wealthy. Over the past 40 years, NOW has grown from a small family health food store into one of the industry’s largest natural product manufacturers. Still family-owned and operated, the company has remained steadfast to Richard’s original vision. NOW has become synonymous with diverse selection, high quality, dedication to retailers and great value.
NOW remains an anchor of the health food channel. The company has received numerous awards through the years for such achievements as export growth, environmental commitment, efforts on behalf of industry, philanthropy, educational programs and countless best product designations. Its website, www.nowfoods.com, includes health information, product descriptions, company background and many other tools for retailer and consumer education.
NOW Foods offers more than 1,500 products ranging from dietary supplements to personal care products to foods such as nuts and grains. Popular product categories include:
• Vitamin and Minerals, Amino Acids and Antioxidants
• Cardiovascular, Metabolic, Immune, Digestive Support Supplements
• Super Green Foods, Fiber and Herbs
• Joint, Mobility and Structural Support
• Men’s and Women’s Specialty Supplements
• Sports Nutrition, Weight Management and Protein
• Personal Care, Essential Oils and Anti-Aging
• Mental Fitness and Neural Support
• Omega-3, Nutritional Oils and EFAs
• Natural Foods, Sweeteners, Teas
NOW Foods is proud that its main customer is the independent health food retailer, and is absolutely dedicated to the success and growth of natural product stores. The company has tailored many aspects of its business model to serve the needs of those who sell its products. NOW retailers have access to a diverse selection of sales tools, including retail and consumer catalogs, banners and displays, window signs, shelf talkers and a complete selection of informative literature for customers and consumers. NOW offers several free educational programs, as well as facility tours, an annual open house and a number of free e-newsletters. The company’s greatest educational tools include free monthly webinars, with internationally acclaimed author and educator Marcia Zimmerman, as well as award-winning audio/video courses designed to teach about health through nutrition and supplementation. Visit www.now-university.com to register.
While many factors have contributed to NOW’s ongoing success and popularity, the most defining is the company’s unwavering commitment to quality. GMP certified since 2000, every phase of the manufacturing process—from the purchase and delivery of raw materials, to the packaging and shipping of products—is subject to strict quality measures. NOW employs an educated, experienced team of quality control and quality assurance experts. The company’s modern, GMP-certified 250,000-square-foot facility remains one of the most admired in the industry. It houses six fully-functional, on-site laboratories, running the most current and advanced testing equipment, including an ICP-MS unit for the analytical determination of minerals and heavy metals. Thorough testing and meticulous quality assurance ensure that NOW products are screened for contaminants, labeled accurately and consist of the highest possible quality. For a virtual tour of NOW’s facility, please visit www.nowfoods.com/aboutus.
• Al Powers, President
• Dan Richard, General Sales Manager
• Beth Pecenka, Director, Marketing & Strategy
• Michael Lelah, Technical Director
• Natural Health Research Institute
• Vitamin Angels