Quality, Research and Exceptional Value from American Health

American Health®, a pioneer in the natural health food industry for over 75 years, is a leading supplier of nutritional products and specialty formulas. The company has received numerous awards, including “Best Taste” for its chewable Acerola formulas and industry recognition for its “after-meal” enzyme supplements. Flagship brands include Ester-C®, More Than A Multiple™, Papaya Enzymes, Acerola Chewables, Royal Brittany® Evening Primrose Oil and Probiotics. The company also manufactures the Home Health™ line of paraben-free formulas for skin, hair and body, and is the brand behind the launch of Goji Berry personal care products.

American Health continues to invest in clinical research to support the beneficial claims of its key products. For example, new human clinical research, led by Dr. Mark Moyad, chief scientific advisor for Ester-C, is currently underway.

Quality Control/Assurance
American Health supplements are manufactured in the US and are overseen by hundreds of professionals dedicated to maintaining the highest standards of quality. Quality Control/Quality Assurance programs undergo regular internal and independent audits to ensure product quality and performance measures. Involved in the industry, American Health is a member of Council for Responsible Nutrition, Natural Products Association and American Herbal Products Association.
American Health adheres to the United States Pharmacopeia/National Formulary (USP/NF) requirements, the industry standards for purity and testing. Product packaging clearly identifies strength, purity and composition of ingredients, provides a “Free of” statement and guarantees product potency, bioavailability and label claim compliance. Facilities are also in compliance with Shuster Laboratories' Retail Qualification Program, which assures manufacturing and product quality standards.

American Health Ester-C—The Better Vitamin C™
As a non-acidic, patented form of vitamin C, Ester-C functions biologically like other forms of vitamin C—and can provide benefits for skin, joint and vision health, cardiovascular support, antioxidant protection and immune system wellness. In addition, Ester-C has shown to be beneficial in other ways:

• 24-Hour Advanced Immune Protection
A recent clinical study showed that Ester-C increased vitamin C levels in the body for up to 24 hours.1
• Non-Acidic, Gentler on the Stomach
Ester-C is non-acidic, making it gentle on the digestive system, so even sensitive individuals can take advantage of the powerful, extended immune support.
• Naturally Occurring Metabolites For Quick Absorption
Ester-C is said to contain naturally occurring vitamin C metabolites for quick absorption and maximum retention. The vitamin C metabolites in Ester-C activate the vitamin C molecules making it easier for them to be absorbed by the body.

The Science Behind Ester-C
In a recently published study, individuals sensitive to acidic foods were given 1 gram of vitamin C as ascorbic acid or as Ester-C. Subjects reported heartburn “significantly more frequent and severe after intake of ascorbic acid” and subjects rated Ester-C as tolerated “very good” significantly more than ascorbic acid.2 For anyone who has difficulty tolerating vitamin C, clinical evidence has shown Ester-C to be non-acidic and gentle on the stomach.

In a 60 day study, 168 healthy participants who took 500 mg of Ester-C twice per day reported feeling healthier as compared to a placebo group. Additionally, the subjects who took Ester-C reported 77 percent fewer seasonal issues as compared to the previous winter.3

Retailer Partnerships
American Health works closely with its retailers to supply the appropriate tools to support sales and promotional programs at store level. This includes co-op advertising, educational training, seminars, literature, merchandising aids, demos, sampling, bagger stuffers, displays and in-store promotional events.

In addition, American Health has a multimillion dollar national media campaign currently in place to drive traffic into natural health food stores. This media campaign includes leading health magazines and top-rated national health-talk news and entertainment radio shows, such as Dr. Ron Hoffman, Dr. Bob Martin, Dr. Julian Whitaker, Dr. Frederic Vagnini, Frankie Boyer, Delilah, Dennis Miller, CBS News and ABC National Radio.

Key executives include Adrienne Kramer, senior vice president of health/wellness; Jay Cook, general manager; Dorie Greenblatt, director of sales and marketing; and Theresa Ierardi, manager of sales administration.