Helping Athletes Achieve Peak Performance

Company Statement
If iconic brands translate to strength in sports nutrition, then the new Everlast Sports Nutrition line will make a strong impression. Designed to aid fitness enthusiasts with training, competition and everyday life, Everlast Sports Nutrition products help each athlete to achieve their peak performance. Everlast offers a complete line of supplements, bars and beverages that have been scientifically developed for fitness-minded consumers and serious athletes. “This is the most comprehensive, high performance assortment of fitness-oriented formulations ever offered by Everlast,” said Vice President of Marketing Andrew Lippman.

“With our new line of sports nutrition products, EverNutrition is extending Everlast’s rich heritage of supporting athletes—from world champions to healthy, fitness-oriented individuals,” added Lippman. “We use proprietary blends of scientifically formulated vitamins, supplements and botanicals to help physically active consumers achieve greatness on their own terms. We have assembled a full complement of trusted sports nutrition products that will enhance active consumers’ everyday lives.”

The Foundation products—Everlast Women’s Sports Multivitamins and Everlast Men’s Sports Multivitamins—include the first ever Energy Blend combining AKG, Inosine and DMG. Other active ingredients include two antioxidant blends, a carotenoid blend with astaxanthin, a phytonutrient blend and a high level of B vitamins. There is also a bladder health blend designed for women, and a branched chain amino acid blend tailored to men.

The full supplements line consists of a stackable and customizable fitness nutrition system. Each proprietary formula is scientifically formulated to provide what consumers are asking for: energy, post-workout recovery, focus and defense from illness. Together, these products support and promote a more efficient workout. Everlast Energy provides sustained energy with no crash or jitters while increasing red blood cell oxygenation via inosine, reduction of lactic acid through DMG, and an overall stimulation of circulation. Everlast Focus promotes enhanced mental ability and sharpness, heightened cognitive skills and greater awareness and clarity. Everlast Recovery is formulated to speed post-workout recovery and reduce post-workout muscle breakdown, replenish electrolytes, help reduce lactic acid buildup and promote muscle relaxation. Everlast Defense supports immune system health, protecting cells with antioxidants and boosting resistance to illness with echinacea.

Capitalizing on the nutrition industry’s hottest trend, the Everlast E-Drenaline Energy Shot is a fast-acting, long-lasting 2-oz. beverage that provides a smooth energy boost and mental clarity with no crash. Everlast E-Drenaline Energy Shots provide a mega-dose of B vitamins, as well as fruit juices and a proprietary antioxidant blend including CoQ10, green tea and grape seed extract. “This unique combination of ingredients makes Everlast E-Drenaline Energy Shots some of the most advanced and best tasting products in the business,” said Peter Brechter, CEO. “With the highest-quality ingredients available, this energy shot provides both energy and mental clarity without the highs and lows of many similar products. More importantly, this product is moving quickly, and the company is working diligently to try to keep the product on store shelves.”

What’s Next?
Stay tuned. Everlast Sports Nutrition will soon launch a line of Everlast Energy Bars, with high levels of protein, fiber, vitamins and minerals. “Our Everlast Sports Nutrition Panel is comprised of heavy bars users. As such, we have the advantage of exceptional, real-time feedback, allowing us to produce both great tasting and highly nutritious energy bars,” said Lippman.

Everlast will continue to launch and support cutting-edge fitness nutrition products, with several new products in development at this time. Everlast Sports Nutrition supports these products with a generous national advertising and communications plan, sampling, promotions and consumer events.

Main Products
• Vitamins
• Nutritional Supplements
• Nutrition Bars
• Energy Shots
• Beverages
• Fitness Enhancement Products
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Key Executives
• Peter Brechter, Chief Executive Officer
• Andrew Lippman, Vice President, Marketing
• Walt Moquin, Vice President, Sales
• Norm Stafford, Vice President, Operations